The position you own, carried in your words on a steady cadence — under your name. It starts with the brief that fixes your point of view.
fin.the term a financial instrument runs to maturity — its tenor.
②rhet.the voice that carries; the sense a thing conveys.
③lat.from tenēre — to hold, to keep.
— a studio named for all three: the term, the voice, the hold.
the voice behind financial products the market trusts.
a former private banker who can also write the story.
Nine years inside private wealth and institutional advisory — Geneva, the South of France, then Paris — for the kind of clients who decide slowly and trust rarely.
Then a deliberate second discipline, taken from UCLA to a marketing and communication agency in Paris: running paid search for global brands. The order matters: the finance came first.
Today both sit in the same hands — the instinct of someone who sat on the client's side of the table, and the craft to make a market understand you.
The channels and the numbers built to serve the voice — set once, then running quietly in the background.
A senior read on one specific problem — a former private banker's view of the question keeping you up, and the move it points to. One engagement, one answer.
Which one fits depends on the problem in front of you
— that's the first conversation.
the work, speaking for itself.
The Allocation Brief.
Finance read the way an insider reads it: structurally, and without the noise. The clearest record of how I think about markets, and how I make sense of them for the people who allocate.
start a conversation.
Most people arrive through a referral, or the newsletter. If something here resonates, write — a straight note, in your own words.